GUIDELINES FOR ON-PREMISE PROMOTIONS

The Guidelines for On-premise Promotions are a more-detailed elaboration of the Advertising Code for Alcoholic Beverages for the promotional activities of producers and importers of alcoholic beverages in on-premise establishments. The text of these Guidelines has been drawn up in close cooperation with the Royal Dutch Horeca Association (KHN). The guidelines are intended to promote compliance with the Advertising Code for Alcoholic Beverages. Violations of the guidelines will be submitted to the Advertising Standards Committee (RCC). The Society for Responsible Drinking (STIVA) has submitted the guidelines for formalisation to the Advertising Standards Organisation. The aim is that the formalisation will be completed before the end of this year. Players in on-premise promotions • Advertiser • Promotion team • Operator of the catering establishment Interrelated set of regulations Advertiser  The Advertising Code for Alcoholic Beverages The promotion team  Guidelines for on-premise promotions Operator of the catering establishment  Regulations for the responsible supply of alcohol in hotels and catering establishments The manufacturer/importer is not always involved in campaigns in the on-premise industry. In such cases the operator of the catering establishment him or herself is, of course, responsible rather than the trademark owner. Notification and checks Hotels, restaurants or cafés carrying out promotions, notify STIVA of these promotions. The notification and registration are treated in confidence. The public organisations and private corporate bodies for the manufacturers and importers of alcoholic beverages promote observance of the guidelines and registration of the promotions carried out by their members. The branch will appoint an inspector who will make random, objective checks on the correct observance of the guidelines by on-premise promotions. The branch will hold consultations with KHN and the Ministry of Health, Welfare and Sports regarding the appointment of a neutral inspector. The inspector will report violations of the guidelines as violations of the Advertising Code, in conformity with the procedure which is laid down in the Advertising Code. The RCC or the Appeals Tribunal can not only impose private or public recommendations, but can also impose financial penalties up to a maximum of € 45,000 as sanctions in the event of violations. The intention of the Guidelines is to prevent consumers from being incited to irresponsible consumption of alcoholic beverages. For this reason, clear regulations have been drawn up concerning the age of the public. In conformity with Article 18 of the Advertising Code, promotions will not take place or will be stopped if more than 25% of the public consists of people under 18 years of age. Clear instructions have been included concerning how the public may be approached so that on-premise promotions will not be aggressive in nature. In the event of a discount on the product, a maximum of one drink at the discounted price per person per promotion will apply. The promotion provider is primarily responsible for the proper observance of this regulation. If discounts are offered during a promotion, a minimum of 50% of the current price will be charged for the product. A combination of discounts and premiums is not permitted. The Guidelines for On-premise Promotions are a more-detailed elaboration of the Advertising Code for Alcoholic Beverages for the promotional activities of producers and importers of alcoholic beverages in on-premise establishments. The text of these Guidelines has been drawn up in close cooperation with the Royal Dutch Horeca Association (KHN). The guidelines are intended to promote compliance with the Advertising Code for Alcoholic Beverages. Violations of the guidelines will be submitted to the Advertising Standards Committee (RCC). The Society for Responsible Drinking (STIVA) has submitted the guidelines for formalisation to the Advertising Standards Organisation. The aim is that the formalisation will be completed before the end of this year. Players in on-premise promotions • Advertiser • Promotion team • Operator of the catering establishment Interrelated set of regulations Advertiser  The Advertising Code for Alcoholic Beverages The promotion team  Guidelines for on-premise promotions Operator of the catering establishment  Regulations for the responsible supply of alcohol in hotels and catering establishments The manufacturer/importer is not always involved in campaigns in the on-premise industry. In such cases the operator of the catering establishment him or herself is, of course, responsible rather than the trademark owner. Notification and checks Hotels, restaurants or cafés carrying out promotions, notify STIVA of these promotions. The notification and registration are treated in confidence. The public organisations and private corporate bodies for the manufacturers and importers of alcoholic beverages promote observance of the guidelines and registration of the promotions carried out by their members. The branch will appoint an inspector who will make random, objective checks on the correct observance of the guidelines by on-premise promotions. The branch will hold consultations with KHN and the Ministry of Health, Welfare and Sports regarding the appointment of a neutral inspector. The inspector will report violations of the guidelines as violations of the Advertising Code, in conformity with the procedure which is laid down in the Advertising Code. The RCC or the Appeals Tribunal can not only impose private or public recommendations, but can also impose financial penalties up to a maximum of € 45,000 as sanctions in the event of violations. The intention of the Guidelines is to prevent consumers from being incited to irresponsible consumption of alcoholic beverages. For this reason, clear regulations have been drawn up concerning the age of the public. In conformity with Article 18 of the Advertising Code, promotions will not take place or will be stopped if more than 25% of the public consists of people under 18 years of age. Clear instructions have been included concerning how the public may be approached so that on-premise promotions will not be aggressive in nature. In the event of a discount on the product, a maximum of one drink at the discounted price per person per promotion will apply. The promotion provider is primarily responsible for the proper observance of this regulation. If discounts are offered during a promotion, a minimum of 50% of the current price will be charged for the product. A combination of discounts and premiums is not permitted. (bron STIVA)

< terug

Bezoekadres: Smidswater 27, 2514 BW Den Haag | Postadres: Postbus 242, 2501 CE Den Haag | Telefoon: 085 - 273 60 75 | E-mail: info@spiritsnl.nl
Rekeningnummer: NL34ABNA0622643142 | BTW-nummer: NL 81.03.11.756.B.01 | KVK-nummer: 34167199