Beer rules at lunch; cocktails and wine dominate at dinner. So says the newest survey by consumer research firm the NPD Group, which has tracked Americans’ drinking habits when they eat out.
Of the 54,000 consumers surveyed between October 2004 and September 2005, 55 percent of their “drinking”
lunches included beer.
And while designer cocktails may be all the rage, beer was also the drink of choice at happy hour — 58 percent chose it, compared with 34 percent who drank cocktails.
Among the survey’s other findings:
* Ordering an alcoholic drink not only upped the cost of our restaurant tabs, it also seemingly lowered our resolve to
count calories. Desserts were ordered more often when someone had wine with the meal.
* Nearly 40 percent of Americans (ages 21 and older, of course) include alcohol with their dinner when they’re eating
out over the weekend. During the week, that figure dips to 34 percent.
* The most popular day to have a drink? No surprise it’s Saturday.
Bron: www.beverageworld.com , 20 maart 2006